Influencer Rate Cards
Complete influencer rate cards for brands and marketing teams. Get accurate pricing across 25+ platforms from nano to mega influencers.
Platform Rate Cards
Calculate influencer hiring costs across different social media platforms
Popular Rate Cards
Most frequently checked rate combinations by marketing teams
Why Marketing Teams Choose Our Rate Cards
Comprehensive data to help you plan successful influencer marketing campaigns
How to Use Our Influencer Rate Cards
Plan your influencer marketing budget with data-driven rate cards. Get transparent pricing for hiring creators across all major platforms and follower tiers.
Choose Platform & Tier
Select from 26+ platforms and follower ranges (1K-1M+). Each platform offers different audience demographics, engagement rates, and campaign types suitable for your brand.
View Campaign Costs
Get detailed pricing for sponsored posts, campaigns, CPM, and CPE metrics. Our rates include industry-standard pricing for brand partnerships and collaborations.
Plan Your Budget
Calculate total campaign costs, compare platforms, and allocate budget across different creator tiers to maximize your marketing ROI and reach.
Frequently Asked Questions
Common questions about influencer marketing rates and our pricing data
How much does it cost to hire a YouTube creator with 100K followers?
A YouTube creator with 100,000 subscribers typically charges $1,200-2,400 per sponsored video, with an estimated reach of 15,000 viewers. For a 3-video campaign, expect $3,600-7,200 total cost. The CPM averages $80-160, making YouTube excellent for detailed product demonstrations, tutorials, and brand storytelling campaigns.
How much does it cost to hire an Instagram influencer with 50K followers?
An Instagram influencer with 50,000 followers charges approximately $750-1,500 per sponsored post, reaching about 7,500 users. Campaign costs for 3 posts range from $2,250-4,500. With a CPM of $100-200 and high engagement rates, Instagram is perfect for lifestyle brands, fashion, beauty, and visual product showcases.
How much does it cost to hire a TikTok creator with 25K followers?
A TikTok creator with 25,000 followers charges around $400-800 per sponsored video, with an estimated reach of 3,750 users. For a 3-video campaign, budget $1,200-2,400. TikTok's high engagement rate (5.8% average) and viral potential make it excellent for Gen Z targeting, product launches, and trend-based marketing campaigns.
How much does it cost to hire a nano influencer with 5K followers?
Nano influencers with 5,000 followers typically charge $150-400 per post across platforms like Instagram, with reach of about 750 users. Campaign costs for 3 posts range from $450-1,200. Their authentic connections and high engagement rates (often 6-8%) provide excellent value for local businesses, niche products, and authentic brand storytelling.
How much does it cost to hire a mega influencer with 1M+ followers?
Mega influencers with 1+ million followers charge $10,000-50,000+ per post depending on platform and niche, reaching 150,000+ users per post. Campaign budgets often exceed $30,000-150,000 for multi-post collaborations. Best for mass market products, major brand launches, and campaigns requiring maximum visibility and celebrity endorsement.
Are these rates negotiable with creators?
Yes, our rate cards provide market baseline pricing for negotiations. Actual costs may vary based on creator quality, audience alignment, campaign complexity, exclusivity requirements, content rights, and relationship length. High-performing creators in specific niches often command premium rates above market averages.
How much do Instagram Reels cost vs. regular posts for brands?
Instagram Reels cost 20-30% more than regular posts due to higher reach and engagement. For a 50K follower creator: regular posts cost $750-1,200, while Reels cost $950-1,600. Stories cost 30-50% of post rates ($225-600), and IGTV pricing falls between regular posts and Reels. Brands pay premiums for Reels due to their viral potential and algorithm favorability.
How much do YouTube videos cost vs. YouTube Shorts for brands?
Long-form YouTube videos cost 3-5x more than YouTube Shorts due to higher production value and ad revenue sharing. For a 100K subscriber creator: YouTube Shorts cost $400-800, while long-form videos cost $1,500-3,500. Brands pay more for long-form content because of deeper engagement, better product demonstrations, and longer brand exposure time.
How often are rate cards updated?
We continuously monitor market trends and update our rate cards to reflect current pricing. Platform algorithm changes, economic factors, creator supply/demand, and seasonal variations all influence rates. Our data reflects real-time market conditions to help brands make informed budget decisions.