Social Media Engagement Rate Calculator
Calculate engagement rates for Instagram, TikTok, YouTube, and more with our free engagement rate calculator. Get instant insights into your social media performance with platform-specific benchmarks and analysis.
Multi-Platform Support
Calculate engagement rates for Instagram, TikTok, YouTube, Twitter, LinkedIn, and Facebook all in one place.
Platform-Specific Metrics
Tailored calculations for each platform including likes, comments, shares, saves, and views.
Industry Benchmarks
Compare your engagement rates against industry standards for each platform.
Real-Time Results
Get instant engagement calculations and performance insights as you input your metrics.
For Influencers
Track and optimize your social media engagement across platforms
- ✓Monitor Instagram engagement rates
- ✓Calculate TikTok performance metrics
- ✓Track YouTube engagement growth
- ✓Compare cross-platform performance
Free
- ✓All platform calculations
- ✓Basic metrics tracking
- ✓Industry benchmarks
- ✓Real-time results
Pro
$19/month
- ✓Historical tracking
- ✓Custom benchmarks
- ✓Competitor analysis
- ✓Detailed analytics
- ✓API access
- ✓Export capabilities
How is Instagram engagement rate calculated?
Instagram engagement rate is calculated by dividing the total engagement (likes + comments + saves) by the number of followers, then multiplying by 100. This gives you the percentage of your audience that engages with your content.
What is a good engagement rate for TikTok?
TikTok typically has higher engagement rates than other platforms. A good TikTok engagement rate is 3-6%, while anything above 15% is considered excellent. Rates can vary based on follower count and niche.
How do you calculate YouTube engagement?
YouTube engagement is calculated using likes and comments divided by views (or followers if views aren't available). This reflects how actively viewers interact with your content beyond just watching.
Why do engagement rates vary by platform?
Each platform has unique features, audience behaviors, and content formats that affect engagement. For example, TikTok's algorithm and format typically drive higher engagement than LinkedIn's professional network.