Medium Brand Rate Card
Influencer marketing rates for Medium creators with 100.0K followers. Get accurate pricing for sponsored content, campaigns, and brand partnerships.
Compare rates across platforms and follower counts for your marketing budget
Single sponsored post
3-post campaign package
Cost per 1K impressions
Cost per engagement
Platform Overview
Premium publishing platform for thought leadership content, ideal for B2B brands and professional services.
Campaign Types
Best for Industries
Broad reach, professional content, brand awareness
See how rates change with different follower counts on Medium
See rates for 100.0K followers across different platforms
How much does it cost to hire a Medium influencer with 100.0K followers?
Hiring a Medium influencer with 100.0K followers costs $1,200 per sponsored post. This macro influencer can reach approximately 15.0K users per post with a 2.5% engagement rate, delivering 375 engagements. For a 3-post campaign, budget $3,600with an effective CPM of $80 and cost per engagement of $3.
How to Launch a Campaign with 100.0K Follower Medium Creators
Define Campaign Goals
With 100.0K follower creators on Medium, target broad reach and brand recognition. Set KPIs for reach, engagement, and conversions.
Budget & Negotiate
Allocate $1,200 per post or $3,600 for a 3-post campaign. Negotiate based on content complexity, usage rights, exclusivity, and campaign duration. Consider long-term partnerships for better rates.
Track & Optimize
Monitor reach (15.0K expected), engagement rate (2.5%), click-through rates, and conversions. Use Medium analytics to measure ROI and optimize future campaigns.
Brand Marketing FAQ - Medium Influencers with 100.0K Followers
Is $1,200 per post worth it for 100.0K Medium followers?
Yes, $1,200 per post offers excellent value for macro influencers on Medium. With 15.0K estimated reach and 375 expected engagements, your CPM of $80 is competitive for authentic influencer marketing in B2B SaaS and Consulting industries.
What deliverables should I expect for $1,200?
For $1,200, expect Sponsored Articles or Thought Leadershipwith professional Medium posts, captions, hashtags, and usage rights. Macro influencers deliver professional-grade content with broad reach.
How many 100.0K follower creators should I hire for my campaign?
For macro influencers, hire 1-3 creators for maximum impact. Total budget: $2,400 for 2 creators.
How much do different content types cost for 100.0K follower creators?
For 100.0K Medium followers: Content types range from $720 to $1,800 based on complexity, exclusivity, and engagement potential. Premium content formats command higher rates.
What is average engagement rate with 100.0K followers on Medium?
The average engagement rate for influencers with 100.0K followers on Medium is approximately 2.5%. Macro influencers have broader reach with engagement rates that reflect their larger, more diverse audiences, ideal for mass market campaigns.Engagement rates can vary based on content quality, posting frequency, niche, and audience demographics. Higher engagement rates typically indicate more active and invested audiences, which can lead to better campaign performance and ROI.
What ROI can I expect from 100.0K follower Medium campaigns?
Expect 3-5x ROI for well-targeted campaigns. With 15.0K reach and 2.5% engagement, conversion rates typically range from 0.5-3% depending on product fit and audience alignment. Track link clicks, promo code usage, and brand sentiment to measure success beyond immediate sales.
Medium Marketing Guide for 100.0K Follower Creators
Medium creators with 100.0K followers typically charge $1,200 per sponsored post and can deliver an estimated reach of 15.0K users. With a 2.5% engagement rate, expect approximately 375 engagements per campaign.
Best Campaign Types
Audience Demographics
ROI Optimization Tips
Brand Rate Disclaimer
These rates are industry estimates based on current market data and platform-specific metrics. Actual influencer rates may vary based on niche specialization, content quality, engagement rates, audience demographics, campaign complexity, and individual negotiation. Premium creators and those in specialized industries may command higher rates. Always negotiate based on specific campaign requirements and measurable ROI objectives.
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