Influencer & creator economy news · Updated October 30, 2026

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What changed today for creators and the brands that pay them: platform updates, creator money, disclosure rules, AI tools and the deals that set the pattern. Each story says what it means and what to do next.

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California SB 1247: Child Influencers Can Force Paid Posts Down

California's SB 1247 lets adults featured as kids in paid family vlogs demand deletion within 10 business days from Jan 1, 2027. What creators and brands must change.

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Key questions

What is California SB 1247?
SB 1247 is a California law that lets adults who appeared as minors in paid social media content require a parent, guardian or family member to delete or edit that content.
Who counts as a child influencer under SB 1247?
A person who is at least 18 years old and was featured as a minor in paid content on a social media platform.
Which parents or relatives are covered?
A covered vlogger is a parent, legal guardian or family member who was paid to share images or video of the child, where content featuring that child made up at least 30% of what the vlogger shared on social media platforms.

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