Influencer & creator economy news · Updated November 13, 2026

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What changed today for creators and the brands that pay them: platform updates, creator money, disclosure rules, AI tools and the deals that set the pattern. Each story says what it means and what to do next.

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Jetty Launch: Creators Now Ask Brands for Equity Deals [2026]

Poppi co-founder Allison Ellsworth says creators request equity to promote Jetty after the 1.95 billion dollar exit. What founders and talent managers should negotiate.

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Key questions

Why are creators asking Jetty for equity?
Allison Ellsworth told the Hot Smart Rich podcast, in an interview Net Influencer reported on November 11, 2026, that every creator she contacts to promote Jetty asks for advisory roles and investment because they saw what happened with Poppi.
When did Jetty launch?
CNBC reported on November 8, 2026 that Jetty drinks and electrolyte packets would reach Whole Foods stores and online at Target and Amazon starting the following Monday.
How is Jetty funded?
CNBC says the Ellsworths put about 2.5 million dollars of their own money into Jetty and expect to seek outside capital in 2027, potentially from celebrity influencers rather than traditional venture checks.

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