Influencer & creator economy news · Updated November 9, 2026

Everything influencers need to know, every day.

What changed today for creators and the brands that pay them: platform updates, creator money, disclosure rules, AI tools and the deals that set the pattern. Each story says what it means and what to do next.

Top story

NewsCreator Money

Brands Price Creators on Cost Per Lead, Not Followers [2026]

Digiday reports brands now ask creators for cost per lead, conversions and engaged views before signing. What it means for rate cards and brand budgets.

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Key questions

What are brands asking creators for before signing a deal?
Per Digiday, advertisers now ask for cost per lead, cost per conversion, earned media value and other performance metrics.
Does follower count still matter for creator rates?
It matters less as a price driver.
What are engaged views on YouTube?
Engaged views is a stricter count than the public view number.

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Start here: the essentials

The questions every creator and brand team asks first, answered in full.

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