Influencer & creator economy news · Updated October 27, 2026

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Instagram Tests 90-Minute Videos, With No Ad Revenue Share [2026]

Instagram is testing 90-minute horizontal videos called Features, plus Series and Apple TV. Creators get reach tools but no ad revenue share yet. What to do.

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Key questions

What is Instagram Features?
Features is Instagram's new format for longer horizontal video, such as podcasts, vlogs, interviews and episodes, with tested length limits of up to 90 minutes.
Does Instagram pay creators for long-form videos?
Not through a YouTube-style ad revenue share.
How long can an Instagram video be now?
In the Features test, some creators can upload horizontal videos of up to 90 minutes.

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