Influencer Marketing Campaign Calculator
Calculate influencer marketing costs, ROI, and campaign performance across top influencer marketing platforms. Get accurate estimates for Instagram, TikTok, YouTube, and more with our free calculator.
Cost & ROI Analysis
Calculate potential returns and costs across different influencer marketing platforms and tiers.
Platform Comparison
Compare costs and performance across top influencer marketing platforms like Instagram, TikTok, and YouTube.
Campaign Performance
Project reach, engagement, and conversions based on industry benchmarks and platform data.
Budget Planning
Optimize your influencer marketing costs and budget allocation across campaigns.
For Brands
Plan and optimize your influencer marketing campaigns
- ✓Calculate influencer marketing ROI
- ✓Estimate campaign costs
- ✓Compare platform performance
- ✓Project conversion rates
Free
- ✓Basic campaign calculator
- ✓Cost estimates
- ✓ROI projections
- ✓Platform comparisons
Pro
$49/month
- ✓Advanced analytics
- ✓Custom benchmarks
- ✓Historical tracking
- ✓Campaign optimization
- ✓API access
- ✓Report generation
How are influencer marketing costs calculated?
Influencer marketing costs are calculated based on multiple factors including platform choice, influencer tier (follower count), engagement rates, and industry. Our calculator factors in average rates across top influencer marketing platforms and provides estimates for campaign costs, reach, and potential ROI.
What is a good ROI for influencer marketing?
A good influencer marketing ROI typically ranges from 5:1 to 6.5:1, meaning for every dollar spent, you generate $5-$6.50 in revenue. However, ROI can vary significantly based on factors like platform choice, influencer selection, and campaign objectives.
How do costs vary across different platforms?
Influencer marketing costs vary by platform, with YouTube typically commanding higher rates due to content production complexity, while Instagram and TikTok rates vary based on engagement rates and follower count. Our calculator provides platform-specific estimates based on current market rates.
How accurate are the campaign estimates?
Our estimates are based on industry averages and real campaign data across major influencer marketing platforms. While actual results may vary, the calculator provides realistic projections based on platform performance benchmarks and industry standards.