Substack Brand Rate Card
Influencer marketing rates for Substack creators with 90.0K followers. Get accurate pricing for sponsored content, campaigns, and brand partnerships.
Compare rates across platforms and follower counts for your marketing budget
Single sponsored post
3-post campaign package
Cost per 1K impressions
Cost per engagement
Platform Overview
Newsletter platform with highly engaged subscribers, perfect for thought leadership and niche audience targeting.
Campaign Types
Best for Industries
Balanced reach and engagement, strong community trust
See how rates change with different follower counts on Substack
See rates for 90.0K followers across different platforms
How much does it cost to hire a Substack influencer with 90.0K followers?
Hiring a Substack influencer with 90.0K followers costs $2,700 per sponsored post. This micro influencer can reach approximately 13.5K users per post with a 15.2% engagement rate, delivering 2052 engagements. For a 3-post campaign, budget $8,100with an effective CPM of $200 and cost per engagement of $1.
How to Launch a Campaign with 90.0K Follower Substack Creators
Define Campaign Goals
With 90.0K follower creators on Substack, target brand awareness and consideration. Set KPIs for reach, engagement, and conversions.
Budget & Negotiate
Allocate $2,700 per post or $8,100 for a 3-post campaign. Negotiate based on content complexity, usage rights, exclusivity, and campaign duration. Consider long-term partnerships for better rates.
Track & Optimize
Monitor reach (13.5K expected), engagement rate (15.2%), click-through rates, and conversions. Use Substack analytics to measure ROI and optimize future campaigns.
Brand Marketing FAQ - Substack Influencers with 90.0K Followers
Is $2,700 per post worth it for 90.0K Substack followers?
Yes, $2,700 per post offers excellent value for micro influencers on Substack. With 13.5K estimated reach and 2052 expected engagements, your CPM of $200 is competitive for authentic influencer marketing in Media and Finance industries.
What deliverables should I expect for $2,700?
For $2,700, expect Newsletter Sponsorships or Dedicated Issueswith professional Substack posts, captions, hashtags, and usage rights. Micro influencers offer quality content with strong audience trust.
How many 90.0K follower creators should I hire for my campaign?
For micro influencers, hire 3-10 creators for balanced reach and engagement. Total budget: $13,500 for 5 creators.
How much do different content types cost for 90.0K follower creators?
For 90.0K Substack followers: Content types range from $1,620 to $4,050 based on complexity, exclusivity, and engagement potential. Premium content formats command higher rates.
What is average engagement rate with 90.0K followers on Substack?
The average engagement rate for influencers with 90.0K followers on Substack is approximately 15.2%. Micro influencers maintain strong engagement through consistent content and active community management, offering excellent value for brand partnerships.Engagement rates can vary based on content quality, posting frequency, niche, and audience demographics. Higher engagement rates typically indicate more active and invested audiences, which can lead to better campaign performance and ROI.
What ROI can I expect from 90.0K follower Substack campaigns?
Expect 3-5x ROI for well-targeted campaigns. With 13.5K reach and 15.2% engagement, conversion rates typically range from 0.5-3% depending on product fit and audience alignment. Track link clicks, promo code usage, and brand sentiment to measure success beyond immediate sales.
Substack Marketing Guide for 90.0K Follower Creators
Substack creators with 90.0K followers typically charge $2,700 per sponsored post and can deliver an estimated reach of 13.5K users. With a 15.2% engagement rate, expect approximately 2052 engagements per campaign.
Best Campaign Types
Audience Demographics
ROI Optimization Tips
Brand Rate Disclaimer
These rates are industry estimates based on current market data and platform-specific metrics. Actual influencer rates may vary based on niche specialization, content quality, engagement rates, audience demographics, campaign complexity, and individual negotiation. Premium creators and those in specialized industries may command higher rates. Always negotiate based on specific campaign requirements and measurable ROI objectives.
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