Substack Brand Rate Card
Influencer marketing rates for Substack creators with 60.0K followers. Get accurate pricing for sponsored content, campaigns, and brand partnerships.
Compare rates across platforms and follower counts for your marketing budget
Single sponsored post
3-post campaign package
Cost per 1K impressions
Cost per engagement
Platform Overview
Newsletter platform with highly engaged subscribers, perfect for thought leadership and niche audience targeting.
Campaign Types
Best for Industries
Balanced reach and engagement, strong community trust
See how rates change with different follower counts on Substack
See rates for 60.0K followers across different platforms
How much does it cost to hire a Substack influencer with 60.0K followers?
Hiring a Substack influencer with 60.0K followers costs $1,800 per sponsored post. This micro influencer can reach approximately 9.0K users per post with a 15.2% engagement rate, delivering 1368 engagements. For a 3-post campaign, budget $5,400with an effective CPM of $200 and cost per engagement of $1.
How to Launch a Campaign with 60.0K Follower Substack Creators
Define Campaign Goals
With 60.0K follower creators on Substack, target brand awareness and consideration. Set KPIs for reach, engagement, and conversions.
Budget & Negotiate
Allocate $1,800 per post or $5,400 for a 3-post campaign. Negotiate based on content complexity, usage rights, exclusivity, and campaign duration. Consider long-term partnerships for better rates.
Track & Optimize
Monitor reach (9.0K expected), engagement rate (15.2%), click-through rates, and conversions. Use Substack analytics to measure ROI and optimize future campaigns.
Brand Marketing FAQ - Substack Influencers with 60.0K Followers
Is $1,800 per post worth it for 60.0K Substack followers?
Yes, $1,800 per post offers excellent value for micro influencers on Substack. With 9.0K estimated reach and 1368 expected engagements, your CPM of $200 is competitive for authentic influencer marketing in Media and Finance industries.
What deliverables should I expect for $1,800?
For $1,800, expect Newsletter Sponsorships or Dedicated Issueswith professional Substack posts, captions, hashtags, and usage rights. Micro influencers offer quality content with strong audience trust.
How many 60.0K follower creators should I hire for my campaign?
For micro influencers, hire 3-10 creators for balanced reach and engagement. Total budget: $9,000 for 5 creators.
How much do different content types cost for 60.0K follower creators?
For 60.0K Substack followers: Content types range from $1,080 to $2,700 based on complexity, exclusivity, and engagement potential. Premium content formats command higher rates.
What is average engagement rate with 60.0K followers on Substack?
The average engagement rate for influencers with 60.0K followers on Substack is approximately 15.2%. Micro influencers maintain strong engagement through consistent content and active community management, offering excellent value for brand partnerships.Engagement rates can vary based on content quality, posting frequency, niche, and audience demographics. Higher engagement rates typically indicate more active and invested audiences, which can lead to better campaign performance and ROI.
What ROI can I expect from 60.0K follower Substack campaigns?
Expect 3-5x ROI for well-targeted campaigns. With 9.0K reach and 15.2% engagement, conversion rates typically range from 0.5-3% depending on product fit and audience alignment. Track link clicks, promo code usage, and brand sentiment to measure success beyond immediate sales.
Substack Marketing Guide for 60.0K Follower Creators
Substack creators with 60.0K followers typically charge $1,800 per sponsored post and can deliver an estimated reach of 9.0K users. With a 15.2% engagement rate, expect approximately 1368 engagements per campaign.
Best Campaign Types
Audience Demographics
ROI Optimization Tips
Brand Rate Disclaimer
These rates are industry estimates based on current market data and platform-specific metrics. Actual influencer rates may vary based on niche specialization, content quality, engagement rates, audience demographics, campaign complexity, and individual negotiation. Premium creators and those in specialized industries may command higher rates. Always negotiate based on specific campaign requirements and measurable ROI objectives.
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