Medium Brand Rate Card
Influencer marketing rates for Medium creators with 40.0K followers. Get accurate pricing for sponsored content, campaigns, and brand partnerships.
Compare rates across platforms and follower counts for your marketing budget
Single sponsored post
3-post campaign package
Cost per 1K impressions
Cost per engagement
Platform Overview
Premium publishing platform for thought leadership content, ideal for B2B brands and professional services.
Campaign Types
Best for Industries
Balanced reach and engagement, strong community trust
See how rates change with different follower counts on Medium
See rates for 40.0K followers across different platforms
How much does it cost to hire a Medium influencer with 40.0K followers?
Hiring a Medium influencer with 40.0K followers costs $960 per sponsored post. This micro influencer can reach approximately 6.0K users per post with a 2.5% engagement rate, delivering 150 engagements. For a 3-post campaign, budget $2,880with an effective CPM of $160 and cost per engagement of $6.
How to Launch a Campaign with 40.0K Follower Medium Creators
Define Campaign Goals
With 40.0K follower creators on Medium, target brand awareness and consideration. Set KPIs for reach, engagement, and conversions.
Budget & Negotiate
Allocate $960 per post or $2,880 for a 3-post campaign. Negotiate based on content complexity, usage rights, exclusivity, and campaign duration. Consider long-term partnerships for better rates.
Track & Optimize
Monitor reach (6.0K expected), engagement rate (2.5%), click-through rates, and conversions. Use Medium analytics to measure ROI and optimize future campaigns.
Brand Marketing FAQ - Medium Influencers with 40.0K Followers
Is $960 per post worth it for 40.0K Medium followers?
Yes, $960 per post offers excellent value for micro influencers on Medium. With 6.0K estimated reach and 150 expected engagements, your CPM of $160 is competitive for authentic influencer marketing in B2B SaaS and Consulting industries.
What deliverables should I expect for $960?
For $960, expect Sponsored Articles or Thought Leadershipwith professional Medium posts, captions, hashtags, and usage rights. Micro influencers offer quality content with strong audience trust.
How many 40.0K follower creators should I hire for my campaign?
For micro influencers, hire 3-10 creators for balanced reach and engagement. Total budget: $4,800 for 5 creators.
How much do different content types cost for 40.0K follower creators?
For 40.0K Medium followers: Content types range from $576 to $1,440 based on complexity, exclusivity, and engagement potential. Premium content formats command higher rates.
What is average engagement rate with 40.0K followers on Medium?
The average engagement rate for influencers with 40.0K followers on Medium is approximately 2.5%. Micro influencers maintain strong engagement through consistent content and active community management, offering excellent value for brand partnerships.Engagement rates can vary based on content quality, posting frequency, niche, and audience demographics. Higher engagement rates typically indicate more active and invested audiences, which can lead to better campaign performance and ROI.
What ROI can I expect from 40.0K follower Medium campaigns?
Expect 3-5x ROI for well-targeted campaigns. With 6.0K reach and 2.5% engagement, conversion rates typically range from 0.5-3% depending on product fit and audience alignment. Track link clicks, promo code usage, and brand sentiment to measure success beyond immediate sales.
Medium Marketing Guide for 40.0K Follower Creators
Medium creators with 40.0K followers typically charge $960 per sponsored post and can deliver an estimated reach of 6.0K users. With a 2.5% engagement rate, expect approximately 150 engagements per campaign.
Best Campaign Types
Audience Demographics
ROI Optimization Tips
Brand Rate Disclaimer
These rates are industry estimates based on current market data and platform-specific metrics. Actual influencer rates may vary based on niche specialization, content quality, engagement rates, audience demographics, campaign complexity, and individual negotiation. Premium creators and those in specialized industries may command higher rates. Always negotiate based on specific campaign requirements and measurable ROI objectives.
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